Thought leadership pieces on Elastic Enterprise, Connected Worker and Partner Ecosystems.

Adyen and the Dutch FinTech Promise – Keep on Dreaming

Adyen is about to go live on Euronext, valued at approximately €7.1billion. An amazing accomplishment to achieve in only 12 years for a Dutch FinTech vendor. It is one of the few Dutch tech companies that actually made it to the Unicorn status in a time where there seems to be plenty of promise, but […] Read more »

Why Track Clients With Hidden Pixel?

So we got our Bye Bye Facebook event last night. It seems to have rocked the Facebook boat somewhat but a first estimate shows that only some 10000 Dutch FB accounts have been cancelled. Expect some more and also expect some repentants who just felt that after a few days their life seemed strangely empty […] Read more »

… and Statistics: Consumer e-Commerce 2017

There is something strange about the statement that 24% of Dutch consumer spending is online consumer e-commerce. Dutch Thuiswinkel.org, the lobby group for Dutch e-commerce businesses, published its 2017 update on consumer online commerce. Apart from the absolute volume of transactions, €22,5 billion in 2017, it also argues that 24% of total consumer spending is […] Read more »

Social Media ROI – For What it’s Worth

“Half my advertising is wasted, I just don’t know which half.” – John Wannamaker  The above quote summarizes the ongoing discussion around advertising effectiveness. As social media usage continues to grow and the business use of social media becomes more and more mainstream, this debate rapidly expands to the realms of social media and its […] Read more »

Digital Footprint Dutch Economy Reaches €338 Billion

In our research on the Dutch digital economy we concluded that the total value-add generated by the digital workforce amounted to €182 billion in 2016. This means that our gross digital domestic product (GDDP) already contributes 28% of our total GDP. © The METISfiles, 2017 However, this is just the direct impact of the digital […] Read more »

Dutch Digital Economy Worth €182 Billion

On behalf of Nederland ICT, The METISfiles recently researched and analyzed the size and growth of the Dutch digital workforce and its associated value add to the Dutch economy. The study shows that 1,57 million people in the Netherlands use ICT for more than 50% of their working hours to execute their primary business tasks. […] Read more »